RetIQ's CRM captures every customer interaction at the POS and builds a unified profile — purchase history, loyalty points, segment, communication preference. Your staff knows who they're talking to. Your ops team knows who to target.
You have thousands of billing records. None of them are connected to a customer identity you can act on.
Points issued. Points forgotten. No redemption nudge. No expiry alert. The loyalty programme exists on paper.
The same message to all customers. No segmentation by purchase history, frequency, or category preference.
Every billing transaction is linked to a customer record. Purchase history, category preferences, visit frequency — built automatically from POS data.
Configurable earn and burn rules. Points auto-applied at billing. Expiry reminders sent automatically via WhatsApp or SMS.
Customers auto-segmented by recency, frequency, and value. Target high-value customers differently from lapsed ones — automatically.
Send campaigns directly from RetIQ. Personalised by segment, triggered by behaviour, tracked by redemption.
Sees customer loyalty balance and history at billing.
Customer visit frequency, top spenders, lapsed segments.
Campaign performance, loyalty ROI, segment health.